ROCKY TRAIL DESTINATION LOGO DESIGN + BRANDING

Rocky Trail Destination is a nature-based tourism company, designed to support destination and government agencies to grow tourism, and economic development and encourage active recreation. They develop business models and master plans to support destinations throughout the implementation and execution processes of those plans.

Their mission is to enable local, regional, state and federal authorities as well as tourism organisations and key players in the outdoor industry to see trail and tourism destination development or evolution projects through from start to finish – developing a right-fit strategy that delivers whole-of-community benefits into the future.

They are here for the growth of destination visitation through leveraging natural assets and community cohesion, in all forms of off-road trail exploration including mountain biking, Rail Trails, e-biking and walking/hiking. Rocky Trail Destination supports councils, clubs, tourism organisations and state governments to embrace the nature-based tourism opportunity at all stages of the destination maturity curve.

Rocky Trail Destination had an outdated logo & brand that did not convey their professional image. Sea Salt Web recreated a new logo design and branding identity with Australian colours of green and gold to reflect the emerald green forests they work in and the golds of morning sunrises. We created an icon as part of the logo that represents a location pin marker for their destination work, incorporating a golden sun, and a trail meandering through green fields & forests. This icon is also used independently as a strong submark through their website, marketing materials and, social media.

“We really enjoyed the creative and collaborative process – Sea Salt Web was able to deliver as per our brief and provided fantastic input and feedback to our ideas. 5 stars – Professionalism, Quality, Responsiveness, Value” – Juliane, Founder at Rocky Trail Destination.